Architecture Detour: Palace of Fine Arts - San Francisco

Recently, my niece and I took a trip out west to visit colleges (she's only a high school junior, but ambitious and she's planning ahead), and as I anticipated, it turned out to be a wonderful architectural journey as well. I wanted to share photos of one of the most beautiful venues I've ever seen - the Palace of Fine Arts in San Francisco.

A few years ago as I passed this magnificent structure on the way to the Golden Gate Bridge, I couldn't take my eyes off of it. Good thing I wasn't driving! I knew when I returned to the city, I'd have to go back and spend some time.

The Palace of Fine Arts was built for the 1915 Panama Pacific Exposition with Bernard Maybeck as architect. As exposition buildings were only supposed to be built to last one year, the columns and rotunda of the Palace were framed with wood and covered with plaster and fiber material. However, there was a move to preserve the palace, and it was the only building to remain from the Exposition.

Reconstruction began in 1964 and improvements are still being made today. See my photos below. (Click on the slideshow to enlarge.)

Position Yourself as a Leader in the Design and Building Industry

Have you taken a leadership position in your area of the design and building industry? Are you known as the expert in one particular market niche? When you position yourself as a leader, you gain significant advantage over your competitors.

First, begin by identifying your prospects and the types of services they need: medical professionals need office designers, a restaurant owners need real estate agents to identify the best locations, and homeowners need a good plumber. Your prospect will be searching for the industry leader who addresses their problem, and you want to be sure to be at the top of their list.

If you find that the niche you've identified is dominated by other professionals, create your own by becoming even more specialized: an oral surgery office designer, a pizzeria real estate agent, or a service rep who can repair any type of water heater. You want prospects to associate your name with your specialty.

Summer Networking

There's still time and plenty of opportunities to network in the design and building industry. Some professional organizations continue to have local and regional meetings throughout the summer months, and there are conferences going on around the country.

See the Building Industry Resources Building Relationships page for July and August dates, and check back for new additions to the calendar.

What's the Plan?

For your design or building industry company to thrive, you must have an active, on-going marketing and public relations plan: a way to get your business name, value proposition, ideas and projects out in public so potential clients know who you are and are aware of your abilities, and so past and current clients will remember you and your positive working relationship.

If your firm is small or mid-sized, you’ve got to put your marketing and P.R. plan in place just as the larger firms do. You may not have the budget to sustain a full-time marketing department, but you can take the time to develop and solidify a plan using traditional and new media methods. The plan can then be implemented incrementally and modified as needed.

Hear the Interview with Kiana Doggan German

Even if you weren't able to call in to hear the conversation with designer Kiana Doggan German, you can still hear the playback recording. Call 1-218-936-4703 and use the Playback Access Code: 596561

BUILDING RELATIONSHIPS Interviews: Kiana Doggan German

TONIGHT, for the Building Relationships inaugural interview, I will talk with Kiana Doggan German, a design, planning and communications specialist. She'll give us a NeoCon wrap-up, and we'll discuss community environments and blogging. Kiana blogs about interior design at StyleDetroit and her Semiotic Spaces blog presents sustainability, art, design, pop culture, religion and politics from a Detroit perspective.

CALL IN: (218) 936-4700
ACCESS: 875508#

* This call will be recorded so the interview will be available for future listening, Although you won't be able to speak on the call, you must agree to be recorded.

Speaking of Client Concerns: It's About the Little Things

Yesterday, I discussed how Comcast reassured customers about service compliants by addressing them directly in their commercials. Mel Lester, in his E-quip Blog, tells the story of how his service firm lost a top client, even though they'd just saved the client $20 million. Read his blog post here.

How so? It wasn't due to technical mistakes or cost overruns. They were fired because of the way they dealt with the client: unreturned phone calls, negative comments about the project location, and perceived apathy from the project manager.

Mel gives some tips on how to deal with the "little things" that can be a big deal to the client:

1) Make a list of all of your direct and indirect contact with your clients.

2) Determine how well these encounters go over, and determine where employees need to improve.

3) Get feedback from the client, beginning with the first encounter.

4) Include the client experience at all of your in-house project meetings.

5) Be on the lookout for signals from the client.