New media makes it easier to follow your competition,- whether they're in the same city, across the country, or around the world - and find out how their running their business and communicating with clients.
1) Go to their website and review every page. What do they offer? How are they communicating their value message? What projects are on the boards, under construction or built? Who are their project partners?
2) Subscribe to their blog. You should know the message they are regularly sending to their audience (and yours).
3) Follow them on Twitter. No only can you see the daily feed, you'll find out who their audience is (followers), who your competition follows, and those you have in common.
4) Check search engines for press releases. Where are the sending their news so it's pushed out to a wider audience?