Marketing Lessons from the Domino's Incident

To avoid a public relations disaster, Domino's Pizza responded quickly to a negative video posted by two now former employees. The Detroit Free Press lists what companies can do to respond effectively to negative publicity:

  • Closely monitor social media

  • Responded quickly and at sites where action can be taken virally

  • Educate company workers

  • Foster a positive corporate culture

  • Set clear guidelines for employee behavior during working hours

See Domino's video in response to the employees' actions