To avoid a public relations disaster, Domino's Pizza responded quickly to a negative video posted by two now former employees. The Detroit Free Press lists what companies can do to respond effectively to negative publicity:
- Closely monitor social media
- Responded quickly and at sites where action can be taken virally
- Educate company workers
- Foster a positive corporate culture
- Set clear guidelines for employee behavior during working hours
See Domino's video in response to the employees' actions
