Have you taken a leadership position in your area of the design and building industry? Are you known as the expert in one particular market niche? When you position yourself as a leader, you gain significant advantage over your competitors.
First, begin by identifying your prospects and the types of services they need: medical professionals need office designers, a restaurant owners need real estate agents to identify the best locations, and homeowners need a good plumber. Your prospect will be searching for the industry leader who addresses their problem, and you want to be sure to be at the top of their list.
If you find that the niche you've identified is dominated by other professionals, create your own by becoming even more specialized: an oral surgery office designer, a pizzeria real estate agent, or a service rep who can repair any type of water heater. You want prospects to associate your name with your specialty.