Monday

Marketing Lessons from the Domino's Incident


To avoid a public relations disaster, Domino's Pizza responded quickly to a negative video posted by two now former employees. The Detroit Free Press lists what companies can do to respond effectively to negative publicity:


  • Closely monitor social media


  • Responded quickly and at sites where action can be taken virally


  • Educate company workers


  • Foster a positive corporate culture


  • Set clear guidelines for employee behavior during working hours

See Domino's video in response to the employees' actions

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